Owner Founder & CEO
Stéphane Picard is the founder and principal of Cliff Valley Astronomy, a Canadian company dedicated to advancing astrotourism and dark sky experiences. With a deep passion for astronomy, rural tourism, and night sky conservation, Stéphane works at the intersection of science, storytelling, and sustainable travel. He is the driving force behind Dark Sky Destinations by Cliff Valley Astronomy, Canada’s only astro-lodging marketing network, connecting travelers with exceptional night sky accommodations across multiple provinces. Stéphane collaborates closely with accommodation providers, parks, tourism organizations, and communities to help them position, develop, and promote authentic stargazing experiences. His work emphasizes education, accessibility, and the economic potential of dark skies for rural regions. Through guided observations, strategic consulting, and compelling destination narratives, he helps audiences rediscover the wonder of the night sky while fostering long-term stewardship of Canada’s natural darkness.
Director of Operations
Cathy Adams is the Director of Operations for Dark Sky Destinations by Cliff Valley Astronomy, where she plays a central role in supporting and growing Canada’s only astro-lodging network. An accomplished photographer, astrophotographer, and astronomer, Cathy brings both creative vision and technical expertise to every aspect of the program, helping partners showcase the beauty and value of truly dark skies. As a former business owner, Cathy understands firsthand the challenges and opportunities faced by accommodation operators, particularly in rural and nature-based destinations. This experience informs her practical, partner-focused approach, ensuring that Dark Sky Destinations members receive meaningful guidance, operational support, and marketing value. Cathy is deeply committed to the long-term success of Dark Sky Destinations partners across Canada. Her passion for the night sky, combined with strong organizational leadership and a collaborative mindset, strengthens partnerships, elevates guest experiences, and advances astrotourism as a powerful driver of sustainable rural tourism.